For years, we’ve been helping companies work out how to engage with their customers better through various mediums on the web.  This has then morphed into what has become known as Social Media.

Social Media is a term encompassing all the different ways that it is possible to interact with something/someone else over the internet.  It’s rise is due in part to the term web 2.0 - in other words, an iterative development of the way the web is used. There’s no point in fully going into the definition of Social Media, but this Wikipedia article on Social Media does a pretty good job.

Case Studies

There are many different ways social media can help a company, but we thought we’d try to put together a list of Social Media Case Studies on this blog. Mainly for the benefit of the customers we interact with, but we wouldn’t be being very community-minded if we didn’t make this available for everyone.

This won’t necessarily be a blog of all Social Media case studies in the world ever, it may just be links to other lists of case studies. It is, however a starting point if you want to find out more.

• http://nowisgone.com/case-studies/ - A list of social media case studies
• http://www.chrisbrogan.com/help-someone-understand-social-media/ - Chris Brogan with some helpful insights to help you or your customers understand Social Media
• Nintendo Wii/Wii Fit Give Away - Looking at how Nintendo promoted Wii Fit
• Cases 2 - A list of some case studies on a wiki
• Case Study on Social Media Relations Twitter case study
  
• Harnessing Social Media - some research into how different websites use Social Media
• Giving up on work Email - Using Social Media as your business connection platform
• Will it Blend? - innovative use of video to promote a product
• Running a business on Google - a Twitter from Ryan Carson of Carsonified
• Doing Research with Social Media - and you can get involved with building Social Case Studies
• Headshift Case Studies - a list of Social Media case studies from Headshift
• Search for Social Media on Slideshare - in case you are looking for more of a presentation format for social media - especially this research presentation
• Blog on the backchannel - Thinking about blogging and it’s effect on presentations and conferences with special reference to backchannels
• Delicious search for links tagged with socialmedia and casestudy
• Blogs from Enterprise 2.0 in Boston in the Case Study category
  

This will never be a complete list but we just wanted to start to bring some of these people’s ideas and thoughts together in one place. We’ll use it as our external starting point even if no one else will!

Would you like a case study to be added to this list?

Send us your case studies - or even better (and more Social) why not put them on the web and write a synopsis in a comment and link them?  I’m sure my social graph has many more case studies than I do!